The Social Picnic
A luxury picnic brand rooted in the spirit of the Isle of Wight.
The Social Picnic is a premium food and experience brand delivering handcrafted, locally sourced picnics and dining events across the Isle of Wight. Founded by Carter Williamson the brand is built on the belief that beautifully crafted, rustic food has the power to bring people together.
We were engaged to translate that ethos into a complete brand and digital presence: from the visual identity and tone of voice through to a fully built, managed e-commerce website capable of handling bookings, gift cards, and online checkout.
Client: The Social Picnic
Service: Branding & Website Design
Sector: Food, Hospitality & Events
Year: 2026
The Challenge
The Social Picnic needed to move beyond word-of-mouth and establish a professional digital presence that reflected the luxury, care, and personality behind every basket they prepare.
The brief called for a brand identity and website that could serve multiple audiences from families planning a day out to corporate clients and sailing crew, all whilst conveying warmth, quality, and the unique character of the Isle of Wight.
Crucially, the site needed to function as a real sales engine: enabling online bookings, gift card purchases, and easy navigation across a growing range of offerings including afternoon teas, BBQ boxes, and event styling.
Our Approach
We began with a deep-dive into the brand's story, values, and audience. Carter's founding vision became the conceptual backbone for every design decision that followed.
We developed a brand identity that feels both elevated and approachable: a refined visual language paired with a warm, confident tone of voice.
The website was then built on WordPress with WooCommerce, structured to serve distinct customer journeys without ever losing that sense of curated, personal experience.
With the site live, we transitioned seamlessly into an ongoing management role, maintaining, updating, and optimising the platform as the business evolves and grows.
A long-term partner, not a one-off project. A brand and platform ready to grow with the business.
Our relationship with The Social Picnic didn't end at launch. We continue to manage and maintain the platform, acting as an extension of the team to ensure the website always performs, stays secure, and reflects the latest offerings.
The Social Picnic now has a professional, fully functioning digital presence that reflects the quality of its offering and supports its commercial ambitions. The brand is trusted by partners including Curated Spaces, Classic Isle, Isle of Wight Film Fixers, and Priory Bay Boathouse, this is a testament to the credibility the new identity has created.
We manage the ongoing digital operation whilst the Social Picnic's team can focus entirely on crafting exceptional experiences, knowing the platform behind them is in expert hands.
